PLAYMOBIL® PACKAGING THROUGHOUT THE YEARS
Over the past 27 years, the design of PLAYMOBIL® boxes has changed
more than a few times. All PLAYMOBIL® boxes carry their own
unique set of signs and markings that allow us to determine
the age of any given set.
Some Items even have gone through
different generations of packaging types and styles. Amidst all the continues changes, there
were five clearly recognizable
"periods" in the history of PLAYMOBIL®s packaging.
Soon, there will be a sixth period as well.
A. THE VERY FIRST SETS
When PLAYMOBIL® sets first hit the market in may 1974,
there were only three main play worlds:
construction/traffic. Each of these three themes had it's own
color. Boxes containing knights and medieval accessories were
green, boxes with Indians and wigwams were red,
and construction sets were blue.
the oldest boxes was more complicated. It
incorporated - under the PLAYMOBIL® brand logo - the circular
Brandstätter company logo and the
The word PLAYMOBIL® was set in a Bauhaus
typeface, and has not changed all that much since then.
Finally, let's not forget that in the
first seven years, the arms
and hands of PLAYMOBIL® figures were cast in one continuous mold. Only later on, after the
introduction of the child-figures with turn able hands, the arms and hands of the adult figures were
also combined into a
two material mold.
B. THE KLICKY ERA
In the latter half of the seventies, PLAYMOBIL® came in a variety of different
packaging forms: cart board boxes, blisters and cart board boxes
with a Styrofoam base.
Blue became the color of choice for
all boxes, regardless of the play worlds they contained.
In the seventies, a PLAYMOBIL® figure was also known as
"Klicky", referring to its typical klicking
sound. A "Klicky-Tag" was
printed over the cover picture. The tag also shows the number of
figures contained in a particular box.
C. THE EARLY EIGHTIES
During the early eighties, PLAYMOBIL® boxes started to carry a
slightly different logo: The Geobra sign was removed from the logo and
the word System was also dropped.
E. THE "COLOR-CODED" PERIOD
The "color-coded" packaging
style was introduced through part of the 1993 novelties. A few successful
items which came out before that date, have also been
redressed with the color-coded look as
years went by.
The color-coded packaging standard borrows its name from the
use of color-codes that are displayed on these boxes to identify the
theme they belong to:
F. THE "HEAD-ICON" PERIOD
Since January 2002, all novelties come in the sixth generation
packaging, which identifies each playworld with a theme-related head-icon: